marketing communication

Digital Marketing with Jennifer Crabill



Jennifer Crabill is manager of Samsung strategy and digital activation at Starcom’s New York City office. Crabill is responsible for media/communication strategic planning within Samsung’s Home Entertainment division. She is also responsible for the division’s digital buying (negotiating, executing and maintaining the brand’s online presence). Previously, Crabill has worked with the Pantene, Herbal Essences, Wrigley and Walgreens brands.

"Manhattan is the epicenter of media and advertising. It’s more competitive and there is higher turnaround due to the high volume of agencies. In effect, great minds and great ideas are at the tips of my fingers - and that’s an outstanding position to be in. Because of New York’s vast diversity and mix of cultures, it’s also a catalyst for creative thinking. I’m inspired sometimes just walking down the street!" Jennifer says.

Jennifer continues her story:

I’ve learned that dreams can change, and that that’s OK. My dream has evolved several times, but the key is to keep pursuing it and keep pushing yourself no matter what stage in life you’re at.  My parents always believed in me 100 percent and at an early age taught me that nothing is out of my reach. It also has taken a strong mix of self-motivation and hard work.

What I believe makes successful people different is their ability to take risks and do something that scares them - whether it’s moving across the country for an internship, pitching an idea to your boss that seems nearly impossible, or knowing when to veer off a familiar path to explore a brand new one. Just think about your mentor or your inspiration - rarely are they people who have lived their lives conservatively! I try to push myself to regularly stray outside my comfort zone.

Learn more about Starcom and Digital Marketing

Creative Jobs with Sara Taylor

Creative Jobs:

Sara Taylor is the Director of Communications at JB Chicago. I’ve known her for several years and can tell you that she is a wonderful example of persistence and unyielding desire to pursue dreams in creative jobs. Five years and two layoffs after college, Sara is now in the heart of her dream journey.

"I was born with a crazy desire to want to keep learning, and I have taken new skills from every job experience I've had. As long as I get to write and work in an environment that harvests creativity, I am a happy camper," Sara says.

Sara continues her story:

I chose a career path that I loved, but wasn't necessarily the easiest as far as getting a long-term job goes.

I started off in custom publishing with the goal of becoming a writer for several custom publications. When that didn't work out, I transitioned into an editor/marketing assistant for several trade publications in a variety of specialties: home decor, furniture, architecture, lighting. The more I immersed myself into the world of marketing involving promotional campaigns, strategy and creative work, I knew that that was what I wanted to focus on. About eight months ago, I finally landed a job that allows me to get my hands dirty in all aspects of marketing (online, print, social media, design, strategy and new business).  I also love being the main point of contact for clients, as it allows me to build strong relationships where I get to become a "semi-professional" in their business realm.

My dream was/is to establish myself within a company where I can utilize my writing, creative and project management skills while constantly learning new things. Ultimately, I want to be more not-for-profit marketing focused, so I am lucky that currently my company is consulting with a number of not-for-profit organizations on their marketing techniques.

Check out the kind of creative jobs Sara and JB Chicago offer