Seth Godin

Dreams: What “Shoes” Do You Need to Buy?

Dreams
Dreams

OK, Sam’s Dream Blog readers, I have a confession to make.  Normally I don’t care too much about fashion.  Don’t mistake me – I like to look nice, and I think looking good is important -  It’s just at this point in my life, being on the cutting edge of fashion or wearing certain brands is not paramount to me.  That is, with one exception.  I am particular about my running shoes.  I often go through several stores without finding a single pair that interests me.  Sometimes this produces a couple extra months of wear on my already smooth soles.  Thank goodness Nike usually saves the day, including in the case of my latest pair.  That Nike came through was not atypical; what was surprising, however, was that I purchased what I would consider a daring pair.

You can see from the picture how bright they are.  It is not inaccurate to call them eye-catching, because that has been their effect for me.  I get a handful of comments about them every week or so, whereas you could probably count the number of comments I have received about my previous shoes on both hands.  At first all the attention made me uneasy.  Then I started pondering what all the fuss was about.  It reminded me of Helen Keller’s quote on risk: “Life is either a daring adventure or nothing at all.”

To me, my blue shoes are a metaphor for dreaming and doing something with those dreams.  Going through life conservatively might keep you safe, but you won’t make much of an impression.  Isn’t significance what we all long for?  As author and entrepreneur Seth Godin said on his blog, “Hint: lots of random pokes in many different spots are unlikely to leave much of an impact. And hiding out is surely not going to work at all.”

What “shoes” do you need to buy?  Where have you blended instead of standing out like you were designed to do?  Leave a comment below, and check back for the next post on Tue., Feb. 17

Seth Godin, Best-Selling Author and Entrepreneur Quick Hits

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Seth Godin is the author of 14 books that have been translated into more than 30 languages. Covering topics including the way ideas spread, marketing, leadership and change, each book has achieved best-selling status. As an entrepreneur, Godin has weathered the other end of the spectrum too. His newest company, Squidoo.com, however, is ranked by Quantcast among the top 125 sites in the US (by traffic.) Squidoo.com encourages users to contribute content about any area of interest.

This year marks the 10th anniversary of Godin’s book, "Purple Cow: Transform Your Business by Being Remarkable." Godin was kind enough to share advice in the spirit of "Purple Cow" for Dreaming Made Simple readers.

Seth Godin: In a world of media overload, the only way for a brand to grow, a talented person to get hired, or an organization to succeed is for them to be noticed, appreciated and connected. But what sorts of ideas spread? Ideas that we talk about, that are remarkable.

All remarkable means is, "worth remarking about," and thus the challenge is to do work worth talking about. Obnoxious is not worth talking about, neither is selfish or boring.

Playing it safe might be comfortable, but it's not safe... because it's invisible.

And the essence of your work is going to be the promises you make (and keep). Once you make a promise, then, by all means play it safe in keeping that promise.

Thanks for reading!  Stop by Seth Godin's Web page, and check Sam’s Dream Blog in two weeks on Sep. 17, for another interview!