Seth Godin is the author of 14 books that have been translated into more than 30 languages. Covering topics including the way ideas spread, marketing, leadership and change, each book has achieved best-selling status. As an entrepreneur, Godin has weathered the other end of the spectrum too. His newest company, Squidoo.com, however, is ranked by Quantcast among the top 125 sites in the US (by traffic.) Squidoo.com encourages users to contribute content about any area of interest.
This year marks the 10th anniversary of Godin’s book, "Purple Cow: Transform Your Business by Being Remarkable." Godin was kind enough to share advice in the spirit of "Purple Cow" for Dreaming Made Simple readers.
Seth Godin: In a world of media overload, the only way for a brand to grow, a talented person to get hired, or an organization to succeed is for them to be noticed, appreciated and connected. But what sorts of ideas spread? Ideas that we talk about, that are remarkable.
All remarkable means is, "worth remarking about," and thus the challenge is to do work worth talking about. Obnoxious is not worth talking about, neither is selfish or boring.
Playing it safe might be comfortable, but it's not safe... because it's invisible.
And the essence of your work is going to be the promises you make (and keep). Once you make a promise, then, by all means play it safe in keeping that promise.
Thanks for reading! Stop by Seth Godin's Web page, and check Sam’s Dream Blog in two weeks on Sep. 17, for another interview!