Inga Zinge Pupina on How to Think Like Royalty


Inga Zinge Pupina is founder/CEO of ROYAL KEY, an interior design business based in Kuldiga, Latvia. Inga and her sister and brother-in-law, Aiga and Robert Vaitkus, operate the business together with close friends.  Inga shares about dreams realized and the perseverance and vision it takes to reach dreams and goals.

Dreaming Made Simple: What accomplishment are you most proud of?

Inga Zinge Pupina: One of our greatest achievements as professional interior designers is a permanent exhibition at the Gobustan Museum. In collaboration with Dd Studio, we designed and installed a permanent exhibition at the Museum of Gobustan National Historical-Artistic Preserve in Azerbaijan. Gobustan is a unique monument where one can find petroglyphs, or stone carvings, created since the end of the Paleolithic Era, up to the 20th century. Today, Gobustan Preserve is included in the list of UNESCO World Heritage Sites. We received a special prize at the EMYA (European Museum of the Year Award) for the permanent exhibition.

Another project on our hearts is The Identity Pillar in Kuldiga, Latvia.  It complements the Town Hall Square landscape with interactive elements of the people of Kuldiga and the guests of the town. They reveal the essence of the town dwellers, highlighting a historical inheritance rooted in values that support our present and future. One facet defines the main values; a second facet is formed with a mirror which, while reading proclamations, is used for self-reflection; a third facet is an interactive display which plays a video where 27 citizens proclaim the true identity of their town. The materials used were wood, steel, granite and glass.  It officially opened on May 15, 2015. 

Dreaming Made Simple: What have been the biggest obstacles or challenges to realizing your dream? What advice do you have for others in pursuit of their dreams?

Inga Zinge Pupina: Each dream is an achievement.  There is always the season of occasional physical and creative fatigue. In these moments it is always important to come back to the question of why do we do what we do? And what is our big vision?  Unity of the team is also a very important thing in achieving a dream.

Dreaming Made Simple: What steps have you taken to get to where you are presently?

Inga Zinge Pupina: Do only those tasks and projects which the team believes in from the heart.  Provide customers with the results so that they get a lot more than they hoped.